Lucas Dubin

• Lead the company's marketing strategy, overseeing brand positioning, product marketing, commercial support, and communications across all advertising solutions.
• Develop and execute integrated marketing campaigns, combining data, real-time content, and performance marketing to drive commercial results and revenue growth.
• Design targeted commercial marketing plans for key sales periods and strategic commercial initiatives, equipping the sales team with campaigns, sales collateral, and go-to-market strategies.
• Manage agencies, suppliers and media partners end to end, on deadline and on budget.
• Spearheaded an integrated World Cup campaign, connecting digital OOH with social media through synchronized real-time content, generating 50M+ audience impacts and contributing to a 20% increase in revenue.

• Developed integrated marketing strategies for multinational companies, as Klarna, Shell and Ford EU, with high-impact campaigns across multiple European markets.
• Led and managed a high-performing marketing team, fostering a culture focused on creativity, innovation and results.
• Trusted strategic partner to clients, aligning marketing with broader business objectives.
• Embedded as WPP consultant at unicorn fintech Klarna, leading multi-market campaigns and data-driven retention strategies.

• Led the launch strategy for a new fitness app, developing its go-to-market plan and ensuring consistent brand execution across all marketing channels and customer touchpoints.

• Designed and executed multi-channel campaigns for major global brands, including Amanco Wavin, Burger King and Avon.

Universidade Católica Portuguesa, Lisbon

Miami Ad School

Machon Le Madrichim, Jerusalem

Pontifícia Universidade Católica do Rio Grande do Sul