Lucas Dubin

• Led the company's entire marketing function, overseeing brand strategy, communications, product marketing, and commercial support initiatives.
• Developed and executed integrated marketing campaigns to strengthen brand positioning, increase market awareness, and generate business opportunities across multiple channels.
• Created and implemented new marketing tools, sales materials, and innovative advertising formats to support the commercial team and enhance client engagement.
• Identified and developed strategic partnerships and new business opportunities, collaborating with internal and external stakeholders to expand the company's market presence.
• Worked closely with the sales team to design customized marketing solutions for clients, aligning commercial objectives with creative and strategic initiatives.
• Monitored market trends, competitor activities, and consumer insights to identify opportunities for innovation and continuous improvement.
• Managed relationships with agencies, suppliers, and media partners, ensuring the successful delivery of marketing projects within deadlines and budgets.
• Coordinated cross-functional projects, ensuring alignment between marketing, sales, and leadership teams to achieve business goals.

• Developed and executed integrated marketing strategies for Klarna, SHELL and FORD EU, delivering high-impact campaigns across 15+ European markets and driving measurable growth in engagement and brand performance.
• Led and mentored a high-performing marketing team, fostering a collaborative, insight-driven culture focused on creativity, innovation, and results.
• Served as a trusted strategic partner to senior clients and stakeholders, aligning marketing initiatives with broader business objectives and ensuring consistent brand execution across all touchpoints.
• Embedded as a WPP consultant at unicorn fintech Klarna, leading multi-market campaigns and implementing data-driven strategies to strengthen customer engagement and retention.

• Created and led the marketing strategy for the launch of a new fitness app in Brazil (106% growth).
• Ensured brand consistency across all channels and marketing materials.

• Designed and executed impactful multi-channel campaigns for major global brands including Amanco Wavin, Burger King, and Avon.

Universidade Católica Portuguesa

Miami Ad School

Pontifícia Universidade Católica do Rio Grande do Sul