World Cup 2026

For this World Cup, the challenge was to create out-of-home campaigns that broke away from the obvious — using our technology to reach audiences in a way that actually mattered to them. Instead of static brand messages competing for attention, we wanted our screens to become part of how the city experienced the tournament.

During a World Cup, people aren't looking for ads — they're looking for the score. So we turned that need into the media itself: real-time World Cup content delivered across Ativa's network of more than 300 digital screens throughout the city, bringing match times, live results, standings, trivia and behind-the-scenes facts to people exactly when they wanted them.

We brought four different clients into the project, tailoring the content product to each brand's profile and audience. Then we built the operation behind it: a workflow that put the right content on the right screens at the right moment — pre-match build-up, live updates, post-match results — so each brand showed up in a moment of genuine relevance rather than interruption.

• 01Across Ativa's entire digital screen network in Porto Alegre and the metropolitan regionDigital

Four distinct campaigns running simultaneously, reaching thousands of people every single day of the tournament — and turning brand presence into something audiences actively looked for.