Porto Alegre 254

Porto Alegre was celebrating its 254th anniversary, and we wanted to mark the occasion with a campaign that truly reflected the city's identity and the people who make it unique.

Local businesses are the heart and soul of every neighborhood, yet they don't often get the spotlight they deserve. We invited our employees to nominate small businesses from their communities, giving a voice to the people who help shape the city every day.

We selected seven local businesses and created dedicated campaigns inviting people to discover and support them. Each campaign was strategically geolocated, appearing on Digital Out-of-Home screens near the featured businesses to encourage people to explore and support the places that make their neighborhoods special.

• 01Digital Street Furniture (MUPIs) across Porto AlegreDigital
• 02Digital Billboards across Porto AlegreDigital

A city-wide tribute that put seven neighborhood businesses on the map, turning Porto Alegre's 254th anniversary into a moment of visibility for the people who shape the city every day.