Fruki × Potter

Create an integrated campaign that connected the streets with digital channels for Fruki Guaraná, one of the leading soft drink brands in southern Brazil. The idea was to partner with Luciano Potter, one of the region's most influential personalities, and deliver real-time content throughout the tournament.

Every day, Ativa produced three new pieces of creative content that were published simultaneously across Porto Alegre's digital OOH network and Luciano Potter's Instagram. Over the course of the FIFA World Cup, the campaign delivered more than 115 unique creatives across 39 consecutive days.

A dedicated real-time content team monitored every major moment of the World Cup, creating, approving, and publishing new creatives within hours. This agile workflow ensured the campaign stayed relevant and connected to what people were talking about each day.

• 01300+ digital screens across Porto AlegreDigital
• 02Luciano Potter's InstagramDigital

Reached an audience of over x million monthly impressions, delivering a seamless integration between Digital Out-of-Home and social media, extending the campaign's reach beyond the streets.