Cisne Branco

The Cisne Branco is one of Porto Alegre's most iconic landmarks and one of the city's most popular tourist attractions. As a symbol of the Guaíba River and a must-see experience for both locals and visitors, it presented an opportunity to transform a beloved postcard setting into a premium media platform.

We identified the opportunity to create an entirely new out-of-home media product by integrating advertising into one of Porto Alegre's most recognizable landmarks. Rather than simply placing media in the city, we enabled brands to become part of an iconic experience, connecting with audiences in a memorable and high-impact environment while they enjoyed the city's most famous postcard view.

We installed two state-of-the-art LED screens on board the Cisne Branco, seamlessly integrating digital media into the vessel. The screens delivered dynamic, high-quality brand content throughout every journey, allowing advertisers to engage audiences in a unique setting and turning the city's most iconic tourist attraction into a premium digital OOH platform.

• 01On board the Cisne Branco on the Guaíba RiverDigital
• 02Visible to audiences along Porto Alegre's waterfrontDigital

A first-of-its-kind DOOH platform aboard Porto Alegre's most iconic tourist attraction — delivering dual exposure that combines an immersive onboard brand experience with high-visibility impact across the city's shoreline.